Many real estate agents try to handle their own marketing without having the requisite understanding of real estate SEO services or luxury real estate ads. This leads to typical errors that have a significant influence on performance and give competitors an advantage. If you want to make the coming year your finest yet, you need to learn the most common internet blunders agents make and what to do instead. Here are five of the most typical.

Not having a fully responsive website. 

If you make errors on your real estate website, the remainder of your online marketing will fail. You won't be able to generate any new leads or clients. A non-responsive website is a common mistake that agents continue to make in the digital era. The website is a real estate platform for brokers so it needs to be in its optimum working condition. 

Responsive design means that your website looks and works the same way on mobile devices as it does on desktop PCs. People buy, rent and sell properties in India through the website so it is vital to many customers, as proven by data showing that most mobile users would abandon your site if it is not customized for smartphones and tablets.

How to avoid this mistake: 

A mobile-friendly real estate website is essential. Consider buyers and sellers scanning your site for listings only to discover that the text is too small, the photographs do not load well, and they are unable to navigate the site effectively. Isn't that a bad user experience?

With a responsive website, your audience will be able to see all of your material clearly and take activities, such as filling out forms, with ease. You can learn even more about responsive design, including how to choose themes and designs for your website, and why it is so crucial for real estate marketing, by clicking here.

Website is not optimized for Seo search

It is critical to understand SEO and how it might help your real estate website appear in search engine results pages (SERPs). Page one of Google's search results accounts for 99 percent of searcher clicks, which means that if your site isn't optimized properly, it'll show up on page two (or worse) and won't be found by your target audience.

How to avoid the mistake:

Long-tail keywords should be researched via platforms such as Google's AdWords Keyword Planner and Moz's Keyword Difficulty and SERP Analysis Tool to decide what widely searched terms you should utilize in your website's content, such as your blog, landing pages, and about page.

Email Marketing

Email marketing is one of the most effective strategies for generating real estate leads available today. There's a reason nearly two-thirds of agents utilize marketing: it's quick to set up and gets your brand and value offer in front of buyers and sellers. Unfortunately, inexperienced agents are unaware of the power of email.

How to avoid the mistake:

Some real estate brokers are put off by the term "email campaign." They believe that a campaign necessitates a large amount of setup and, as a result, skip sending regular emails altogether in favor of delivering messages to leads at random. The truth is that email campaigns require you to segment your audiences into a few key categories — typically, based on where your leads are in the sales funnel — and then create emails for those segments

Social Media Marketing

It only takes a few minutes to set up accounts on Facebook, Twitter, Linkedin, Google+, Pinterest, and Instagram. However, reaping the benefits of social media platforms necessitates a greater level of commitment.

Social media is used by veteran agents all around the world for lead generation and nurturing. However, many new agents simply do not understand how to effectively use the sites to their benefit (or do not use them at all). Even if they do utilize social media, many are unaware that they can and should track the performance of their online presence.

How to avoid them:

Create shareable material that buyers and sellers will appreciate and use in their real estate decisions. Then, share those fantastic blog posts, ebooks, whitepapers, and other content via social media. Track which content did successfully using the analytics of each social network so you can optimize those channels and grow your social reach.

You must not only understand how well your tweets and status updates do, but you must also engage with your audience on a regular basis. Comments, retweets, favorites, likes, and other mentions of your real estate company on Facebook, Twitter, and other social media platforms should not be overlooked.

Not using the right images

Not using images at all: Posts containing images on Facebook generate 37% more engagement than those without.

Using copyrighted images and low-quality photos: Not all photographs on the internet are free to use. Most photographs have a copyright, and even if you give acknowledgment to the photographer, you are infringing on that copyright if you use the photograph for personal reasons without paying for it. There is no excuse for employing amateurish or low-quality photos. The photographs you publish on social media, your website, and in brochures and other materials will be used to appraise your agency by potential clients.

How to avoid them:

Attract potential clients if you use the proper photos in your posts, blogs, and landing pages. To avoid picture problems, use free sites such as Unsplash or purchase images from Shutterstock or another trusted site. When it comes to team shots and home photos, hire a professional photographer, and only utilize high-quality stock images for anything else.

Credits: Fatema Vasanwala